Lively coastal destination with access to pristine nature

Vibrant holiday resorts and coastal scenery with beaches, dune landscapes, heathland, woodland, lakes and the 22,500 hectare North Sea Nature Park. About one hour's journey to LEGOLAND (2 million guests), and the Wadden Sea National Park, a World Heritage Site and one of the largest intertidal areas in the world, is within easy reach.


The main attraction in the area is Tirpitz in Blåvand (0.3 million guests) offering interesting world-class architecture, activities and narratives. The large scale project Naturkraft in Ringkøbing - opening in 2020 will also contribute as a new experience center.

Destination Vesterhavet includes Ringkøbing Fjord, which covers an area of 300 km2 and is the largest fjord in western Jutland. It is a shallow fjord with brackish water surrounded by salt marshes and a popular board sport destination. It contains some of the most important bird areas in Denmark. 

The main tourisme is situated around the cities: Blåvand, Henne Strand, Hvide Sande and Søndervig - and together with the anchor cities: Varde, Skjern and Ringkøbing - the area is good example of a living local area.

With approximately nine million commercial overnight stays, West Coast South is a driver of tourism, and the tourist season is long, particularly in Blåvand which has the best seasonal spread on the west coast. The area in total is having the most overnight stays in all Denmark.

Destination Vesterhavet comprises the Varde and Ringkøbing-Skjern municipalities.

Main towns

  • Vibrant holiday towns such as Blåvand, Henne, Vejers, Hvide Sande and Søndervig
  • Ringkøbing (population; 10,000)
  • Varde (population: 14,000)
  • Esbjerg (population: 0.1 million), the fifth largest town in Denmark, is about 40 minutes away.

Main attractions

Main nature experiences

There are a number of renowned restaurants, many of which focus on local produce. The main restaurants are:

Main events
A number of events create activity throughout the area and extend the season. The main events are:

Good infrastructural connections from motorway, Billund Airport.

Current capacity
The majority of commercial overnight stays are in holiday homes, and growth is currently being seen in this type of holidaymaking, the main growth market being Germany. Visitors request more accommodation suitable for short breaks.   
Breakdown of current capacity:

  • Holiday homes for rent: 8,000
  • Camping pitches: 5,000
  • Hotel beds: 1,380
  • Holiday parks: 5 (Landal Seawest, Henne Beach Holiday Park, Ho Holiday and Activity Park, Danland Søndervig and Danland Bork.
  • Marinas: 4 (Bork, Ringkøbing, Hvide Sande and Stauning)

Current market

The area has a broad experience profile, and Destination Vesterhavet is strong in terms of conventional seaside holidays, beach life, natural scenery, activities for children and outdoor activities. There is potential for development of the area through initiatives that attract the pleasure-seeker segment.

Overnight stays - Destination Vesterhavet
All figures in (000) for the latest 5 years
Accomodation types - Destination Vesterhavet

Nationality - Destination Vesterhavet
Share (2019)
  • 75%
  • 19%
  • 2%
  • 1%
  • 1%
Growth latest year
Growth last 5 years
Share international visitors (2019)
Prospects in the area:

In the area Destination Vesterhavet (consisting of the municipalities Ringkøbing-Skjern og Varde) there is many interesting investment opportunities.

Vedersø Klit Hotel

A well-situated seaside resort in a very attractive tourist area, with the opportunity to restore or…

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Blåvand Radio

A rare opportunity to develop attractive, distinctive accommodation facilities at a 112,000 m2 centr…

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Hvide Sande Resort

A rare opportunity to establish a new resort with a unique location between fjord and beach.


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Lalandia Søndervig

Lalandia Søndervig is one of the largest projects in Danish Coastal Tourism consisting of 483 holida…

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Modern canal town with attractive new accommodation units and a good location near the port of Hvide…

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Jegum Ferieland

New opportunity to establish a holiday centre (local plan has been prepared) in attractive scenery i…

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Hvidbjerg Strand Feriepark

Hvidbjerg Strand Feriepark (showcase) is a five-star, award-winning holiday park of international st…

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New spectacular pole-house town featuring holiday homes that can ensure 'hot beds' outside the high …

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Vejers Badehotel

Vejers Badehotel (showcase) holds a unique location in the outermost row of dunes, on the outskirts …

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Ho Nature Hotel

A unique opportunity to develop a nature resort next to Blåvandshuk Golf Club in the attractive Blåv…

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Blåvand Strandpark

Development of new holiday resort in the dune landscape at Blåvand, with direct access to the sea. T…

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Vejers Strand Camping

Government-owned camping and caravan site for which the sales process will begin once the current le…

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Børsmose Strand Camping

Government-owned camping and caravan site for which the sales process will begin once the current le…

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Henne Strand Beach Resort


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