Lively coastal destination with access to pristine nature

Vibrant holiday resorts and coastal scenery with beaches, dune landscapes, heathland, woodland, lakes and the 22,500 hectare North Sea Nature Park. About one hour's journey to LEGOLAND (2 million guests), and the Wadden Sea National Park, a World Heritage Site and one of the largest intertidal areas in the world, is within easy reach.

 

The main attraction in the area is Tirpitz in Blåvand (0.3 million guests) offering interesting world-class architecture, activities and narratives. The large scale project Naturkraft in Ringkøbing - opening in 2020 will also contribute as a new experience center.

West Coast South includes Ringkøbing Fjord, which covers an area of 300 km2 and is the largest fjord in western Jutland. It is a shallow fjord with brackish water surrounded by salt marshes and a popular board sport destination. It contains some of the most important bird areas in Denmark. 

The main tourisme is situated around the cities: Blåvand, Henne Strand, Hvide Sande and Søndervig - and together with the anchor cities: Varde, Skjern and Ringkøbing - the area is good example of a living local area.

With approximately nine million commercial overnight stays, West Coast South is a driver of tourism, and the tourist season is long, particularly in Blåvand which has the best seasonal spread on the west coast. The area in total is having the most overnight stays in all Denmark.

West Coast South comprises the Varde and Ringkøbing-Skjern municipalities.

Main towns

  • Vibrant holiday towns such as Blåvand, Henne, Vejers, Hvide Sande and Søndervig
  • Ringkøbing (population; 10,000)
  • Varde (population: 14,000)
  • Esbjerg (population: 0.1 million), the fifth largest town in Denmark, is about 40 minutes away.

Main attractions

Main nature experiences

Gastronomy
There are a number of renowned restaurants, many of which focus on local produce. The main restaurants are:

Main events
A number of events create activity throughout the area and extend the season. The main events are:

Infrastructure
Good infrastructural connections from motorway, Billund Airport.

Current capacity
The majority of commercial overnight stays are in holiday homes, and growth is currently being seen in this type of holidaymaking, the main growth market being Germany. Visitors request more accommodation suitable for short breaks.   
Breakdown of current capacity:

  • Holiday homes for rent: 8,000
  • Camping pitches: 5,000
  • Hotel beds: 1,380
  • Holiday parks: 5 (Landal Seawest, Henne Beach Holiday Park, Ho Holiday and Activity Park, Danland Søndervig and Danland Bork.
  • Marinas: 4 (Bork, Ringkøbing, Hvide Sande and Stauning)

Current market

The area has a broad experience profile, and West Coast South is strong in terms of conventional seaside holidays, beach life, natural scenery, activities for children and outdoor activities. There is potential for development of the area through initiatives that attract the pleasure-seeker segment.

Overnight stays - West Coast South
All figures in (000) for the latest 5 years
Accomodation types - West Coast South
Share latest year

Nationality - West Coast South
Share latest year
  • 74%
  • 20%
  • 2%
  • 1%
  • 1%
Growth latest year
line-chart-image
0%
Growth last 5 years
line-chart-image
0%
Share international visitors
pie-chart-image
80%
Prospects in the area:

In the area West Coast South (consisting of the municipalities Ringkøbing-Skjern og Varde) there is many interesting investment opportunities.

Blåvand Radio

A rare opportunity to develop attractive, distinctive accommodation facilities at a 112,000 m2 centr…

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Blåvand Strandpark

Development of new holiday resort in the dune landscape at Blåvand, with direct access to the sea. T…

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Hvidbjerg Strand Feriepark

Hvidbjerg Strand Feriepark (showcase) is a five-star, award-winning holiday park of international st…

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Hvide Sande Resort

A rare opportunity to establish a new resort with a unique location between fjord and beach.

Location…

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Jegum Ferieland

New opportunity to establish a holiday centre (local plan has been prepared) in attractive scenery i…

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Langsand

Modern canal town with attractive new accommodation units and a good location near the port of Hvide…

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Ranonia

New spectacular pole-house town featuring holiday homes that can ensure 'hot beds' outside the high …

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Lalandia Søndervig

Lalandia Søndervig is one of the largest projects in Danish Coastal Tourism consisting of 483 holida…

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Vejers Badehotel

Vejers Badehotel (showcase) holds a unique location in the outermost row of dunes, on the outskirts …

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Vedersø Klit Hotel

Vedersø Klit Hotel

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Børsmose Strand Camping

Government-owned camping and caravan site for which the sales process will begin once the current le…

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Ho Naturhotel

Ho Naturhotel

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Vejers Strand Camping

Government-owned camping and caravan site for which the sales process will begin once the current le…

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